Roots & Routes is a tourism-focused online platform dedicated to celebrating culture, heritage, and adventure. We recognize that the tourism sector, despite its vast potential remains underutilized, and our mission is to illuminate the immense opportunities it holds.
Based in the ancient city of Kano, a place known for its deep cultural heritage and vibrant traditions, Roots & Routes is committed to serving as a trusted guide for tourists, explorers, and culture enthusiasts. Our team is a blend of seasoned journalists with decades of experience and dynamic young creators from the Gen-Z generation. Together, we bring a balance of expertise, innovation, and fresh perspectives to ensure that our content reflects the realities of an ever-evolving world.
We will work closely with stakeholders across the public and private sectors to promote inclusive, responsible, and sustainable tourism—what we proudly call Tourism Justice. At Roots & Routes, people are at the centre of our mission. We welcome contributions, insights, and engagement from the public as we collectively tell the stories that matter.
Our motto, “Preserving roots and exploring routes,” embodies our commitment to honouring cultural heritage while opening new pathways for discovery.
Thank you for joining us on this journey.
Sincerely,
The Roots & Routes Team
