January 31, 2026
Kano, Nigeria

Services

At Roots and Routes, we offer a range of services designed to promote cultural understanding, tourism development, and impactful storytelling.

1. Travel and Cultural Journalism

We produce high-quality articles, documentaries, and stories highlighting destinations, cultures, and traditions.

2. Destination Promotion & Marketing

We work with tourism boards, cultural institutions, and travel brands to promote destinations authentically and engagingly.

3. Content Creation & Storytelling

We create compelling multimedia content—including photography, videos, travel guides, and cultural narratives.

4. Heritage Documentation

We collaborate with communities and organisations to document traditions, festivals, and cultural practices.

5. Tourism Consultancy

We provide expert insights on responsible tourism development, branding, and cultural tourism strategies.

6. Brand Partnerships & Campaigns

We work with travel and lifestyle brands to create campaigns that align with responsible and sustainable tourism.

Whether you are a traveller, an institution, or a brand, we help you tell stories that matter.